Really putting employees first and offering them a ‘Best Workplace’: this is how you, as an employer, become and remain a top employer and successful in business. The key question for employees is: ‘To give the best of yourself to this organisation, what do you need?’

Employees who feel happy, engaged and passionate are more committed to their work, their clients and colleagues. Their productivity and creativity are higher and absenteeism rates due to illness lower, and they are less likely to leave the organisation. Numerous studies have revealed a link between happy employees and successful organisations. To increase employee happiness at work, the focus should not be on results, but rather on how you arrived at them, through improving the employee experience.

Employee experience is how a (potential) employee experiences all their interactions with the organisation and the extent to which this meets their expectations. According to international HR trend watchers, employee experience is the ‘next step’ for HR and new number 1 trend.

A great employee experience is not a fluke, nor does occur automatically – you must design it. Employee experience design is a new HR skill for taking the employee experience to a higher level. Employee experience design is the art of designing a great employee experience. To achieve this, employee experience design draws on proven techniques from the worlds of marketing, product & user design and psychology.